President Donald Trump’s super PAC deployed its first general election advertisements on Wednesday — and almost all of them revolve around Trump.
The two new ads from Securing American Greatness, the MAGA Inc. political action committee’s nonprofit arm, focus heavily on the president and his agenda. Data from tracking firm AdImpact show the spots have begun running in major media markets across the country and cost around $1 million.
The Trump-focused ads come as some Republican lawmakers increasingly voice frustration that the president is not spending more heavily to defend the party’s narrow majority in both chambers of Congress.
Although Trump has signaled he will unleash more money to boost Republicans before November, much of his spending has so far been used to advance his chosen candidates in primaries — including ahead of South Carolina Sen. Darline Graham’s runoff last month.
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It’s unclear whether the national ads’ strict focus on Trump will be beneficial to candidates in tight races. Trump’s approval rating has hit record lows during his second term, currently hovering around 33% according to a mid-August Reuters/Ipsos poll.
One of the advertisements that aired on Wednesday features Ultimate Fighting Championship President Dana White praising Trump. It makes no mention of the Republican congressional candidates on the ballot in November or Republican legislative victories this year.
“He is the toughest, most resilient person that I’ve ever met and nothing was going to stop him from fighting so hard for the country he loves,” White says of Trump before clips of the president’s State of the Union address begin to play.
Another advertisement centers on Republicans’ signature 2025 tax-cut bill, making mention of its most popular provisions including “no tax on tips,” “no tax on overtime” and “no tax on social security.”
But it also spotlights two Trump administration executive orders –– one to lower the cost of prescription drugs and another instructing tech companies to build their own power grids. The advertisement similarly does not explicitly mention Congress or any candidates engaged in tight races this year.
“He’s fighting for you every day,” the ad says as Trump walks on stage. “Help him finish the job.”
The pair of ads aired just days after Senate Majority Leader John Thune implied in an interview with Fox News that Trump could be doing more to support Republicans fending off strong challengers in Senate races across the country.
“I think that they are starting to engage and hopefully will do more as these races start to tighten up,” Thune said of the president’s spending.
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