Cut him some slacks.
Donald Trump usually speaks off the cuff — but this week, it was hard to ignore his new material.
The president’s reputation for dressing in high-end menswear precedes him — which is why a photo of Trump opening his suit jacket at a rally in Nebraska to reveal the label of low-budget brand Jos. A. Bank stirred up an online frenzy.
Trump has historically been associated with premium suit brands, particularly Brioni, an Italian luxury suitmaker. He wrote in his 2004 book “Trump: How to Get Rich” that he had “tremendous loyalty” to the brand because it supplied the wardrobe for “The Apprentice.” In September 2016, Hope Hicks, Trump’s campaign spokesperson, told The New York Times that he had been wearing Brioni suits in the lead-up to the election and also favored menswear from Brooklyn-based Martin Greenfield Clothiers.
Trending
So, naturally, seeing him in what appeared to be an off-the-rack fit inspired a healthy dose of mockery and plenty of memes.
“Jos. A Bank on the President is the biggest recession indicator of all time,” one user wrote Tuesday on X.
Trump shows off the goods last night in Nebraska
— Aaron Rupar (@atrupar) October 6, 2026
(Win McNamee/Getty) pic.twitter.com/3gYOdmolLW
The company has long been synonymous with low-cost materials and overseas manufacturing. A 2014 Saturday Night Live commercial parody poked fun at the brand’s image by having the comedians use its suits to wipe up spills, replace diapers and even help start a fire.
Given this background, Joseph Genuardi, a former head tailor at Martin Greenfield who said he previously worked with Trump, was surprised to hear that the president had eschewed his usual luxury tailoring for a more budget-friendly option — a decision that he thought might indicate a last-minute wardrobe emergency.
“My first instinct is that maybe there was a problem with the original suit that he was going to wear,” Genuardi told The Washington Sun. “Like maybe it got damaged, or this was kind of a last-minute adjustment to his wardrobe.”
The White House and Tailored Brands, the parent company of Jos. A. Bank, did not immediately respond to a request for comment.
Given Joseph A. Bank’s close to 200 stores across the country, “It’s a suit that’s much easier to get than, let’s say, a luxury Italian-made or custom-made suit if you need it in a pinch,” Genuardi said.
The master tailor worked with Trump before he won the 2016 election and has also fitted other high-profile clients like former President Barack Obama and former New York City Mayor Michael Bloomberg. He left Martin Greenfield in 2016 and started his own business called Genuardi Master Tailor.
While at Martin Greenfield, Genuardi said he dressed Obama during his second term, and he even helped fit the former president for the infamous tan suit that spurred a conservative uproar when Obama sported the beige ensemble during a White House press conference in 2014.
He compared Trump’s Jos. A Bank news cycle to the backlash surrounding that infamous outfit.
“There’s always people who have angles and reasons why they make a big deal about things, that’s probably also the case with President Trump this time around,” Genuardi said. “I try to stay out of that, but I just thought it was funny because [Obama] looked really fantastic in the tan suit.”
As for whether Trump’s turn to cheaper suits is likely a lasting change to his wardrobe, Genuardi is unconvinced.
“President Trump is a man of means, so he’s been around high-quality clothing for many, many years,” Genuardi told The Sun.
“He was particular about getting something that was very, very well made and showed itself as high quality,” he said, adding that Jos. A. Bank suits aren’t “bad for what they are,” but they often do not have the “high-quality ingredients” Trump might be used to.
Luxury menswear from Brioni and Martin Greenfield can cost orders of magnitude more than Jos. A. Bank’s ready-to-wear tailoring. Brioni lists several suits on its site for more than $8,000, while a Martin Greenfield ensemble costs about $1,500. Jos. A. Bank’s catalog, however, includes many options for under $300.
In Genuardi’s experience dressing several public figures and other high-powered clients, he said they often want to wear luxury items that don’t “stand out too much.”
“Particularly for a president, in my experience, there’s always a balance of demonstrating power with your dress, but at the same time also having relatability,” Genuardi said.
Jos. A Bank isn’t the only budget brand that Trump has taken a shine to during his second term. The president has been known to wear and even give those in his inner circle a $145 pair of leather Oxford shoes from Florsheim, a mid-market label that outsources much of its production overseas.
It remains unclear if Trump was trying to send any message with his fashion decision earlier this week. The economy is top of mind for Americans heading into the midterm elections, though the president has repeatedly derided the concept and said Democrats came up with the idea of “affordability” to hurt Republicans.
Some have also pointed out that Trump donning Jos. A. Bank appears to stand in stark contrast to his push to bolster American production — often through sweeping tariffs on goods from other countries. The label on Trump’s suit, captured by photographers at the rally, appears to show that the suit is from the brand’s lower-end line, and not the company’s American-made imprint.
“Jos. A. Bank suits are all made overseas, typically in countries like China and Bangladesh. They carry an associate label called Joseph Abboud, which is made in the United States,” Derek Guy, a men’s fashion industry writer and commentator, wrote Tuesday on X. “I wonder why Trump choose the cheap import over the US-made suit.”
Tailored Brands reported in a July 2026 registration statement filed with the Securities and Exchange Commission that Vietnam, Indonesia, Bangladesh and China accounted for approximately 60% of its direct product sourcing spend during the 2025 fiscal year.
“We source a significant portion of our products from manufacturers located outside the U.S. and geopolitical tensions, growing uncertainty or changes to trade policies, tariffs, sanctions and import and export regulations may adversely affect our ability to source goods or cause our cost of goods to increase further, which could have a material adverse effect on our business, financial condition and results of operations,” the company wrote in the “risk factors” section of the corporate filing.
Jos. A. Bank’s website also includes a section touting its “American bespoke” pieces, with a large banner on the page reading “Made in USA.”
Historically, men searching for a high-end suit would have to look to Europe, according to Genuardi. There aren’t many American tailors or businesses offering the “world-class” tailoring that Genuardi offers in his shop — but he said that the industry is beginning to change.
“I think that typically an American politician would want to, if at all possible, support American makers, but I think that now there’s becoming better options here for high-quality menswear, whereas in the recent past there hasn’t always been,” Genuardi told the Sun.