The Heritage Foundation is following up its Project 2025 agenda with a new policy document meant to inform the organization’s work in 2026.
This week, the Heritage Foundation unveiled a new national ad campaign dubbing its new policy agenda “Heritage 2.0.” The ad will be featured later this month at Turning Point USA’s America Fest in Phoenix and will also air Sunday during CBS News’ interview with new TPUSA CEO Erika Kirk, according to The Daily Signal.
“It’s a choice to prioritize families and empower local communities,” reads the ad, set to a montage of landscape scenes, American flags and a Charlie Kirk memorial. “A choice to find dignity in prosperous and honorable work. A choice to prioritize our nation’s safety, protecting our homeland and standing strong against foreign threats. A choice to cherish the greatest gift we’ve been given—waking up every day as an American citizen.”