One of the leading Democratic super PACs is pledging to spend $30 million defining potential Republican presidential candidates during the 2028 primary season.
The Priorities USA effort, described first to NOTUS, is aimed at younger, disengaged voters living in seven battleground states. Priorities USA is training its attacks on Vice President JD Vance and Secretary of State Marco Rubio.
The four digital ads, which will start airing digitally on Monday, are satirical, irreverent and Gen Z-coded in their content and tone. Priorities USA’s Executive Director Danielle Butterfield said that’s meant to match the social media platforms where they’ll appear.